Making designs

The Director

The studio's chat assistant. Ask it for ideas, scenes and designs in plain words; it only spends credits when you run one of its cards.


Open it with Ask the Director in the left rail. It knows the client's photos, brand, industry, credits and upcoming occasions.

Things to ask#

  • "What should we post for {brand} this week?"
  • "Show me ideas for the next festival"
  • "Plan next month"
  • "Which products have we never used?"
  • "Put the new serum on marble with morning light"
  • "File the summer products into a Summer collection"

What's free and what isn't#

Talking is free, and so is anything that only looks or tidies: reading the client's photos and scenes, researching ideas, reading a web page, creating collections, filing and archiving assets.

Anything that spends credits comes back as an amber card with what it will do and the cost. Nothing runs until you click Run.

CardWhat it does
Make a designA design type with products, words and sizes. Standard design pricing.
Shoot in a sceneProducts × takes in a scene. Charged at the quality set in the shoot bar.
Plan the monthOpens the month planner, filled in; nothing is made until you draft and make it there.
Edit a designOne change to the design you attached. 1 credit.
Resize a designOpens Resize with the sizes picked. 1 credit.

The conversation isn't saved: reloading the page starts a new one. You can attach photos with the photo button, and it will add them to the client's assets.

Stuck? Ask the assistant in the corner of any page, or email contact@turtletechsai.com.