Getting started
Core concepts & glossary
The handful of words used everywhere in TurtleCanvas and in these docs.
| Term | Meaning |
|---|---|
| Client | One business you make content for. Each client has its own studio, photos, Brand kit, language, calendar and review link. (The dashboard also calls them projects.) |
| Industry | Chosen when you add a client: Restaurant & Food, FMCG & Packaged, Apparel & Fashion, Beauty & Care, Jewellery or Real Estate. It decides the design types, scenes and wording. It can't be changed later. |
| Studio | The screen for one client: the left rail (brand, assets, Make something, Shoot settings) and the canvas where designs appear. |
| Asset | A photo of one of the client's products (or one room or exterior, for real estate), named and remembered so it can be used in any design. |
| Brand kit | The client's logo, name, tagline, colours and language. Applied to every new design. |
| Design | A finished image on the canvas. One design can have several sizes. |
| Design type | What a design is for: Offer / sale, Price drop, Festive greeting, On model and so on. Listed under Make something. |
| Size | The shape a design is delivered in: Feed 4:5, Post 1:1, Story 9:16, WhatsApp, banners and marketplace images. |
| Scene | The setting a product is shown in: marble, a café table, velvet, a festive spread. For real estate, scenes are treatments such as twilight or staging. |
| Shoot | Putting ticked products into one scene, several takes each, for hero photos without text. |
| Credit | What designs cost. One design in one size is 1 credit. Uploading, planning, captions and approvals are free. See Credit costs. |
| Month plan | A drafted month of dated posts for one client, made from your notes and the occasions that month. |
| Post | A design with a date, platforms, a caption and hashtags, on the client's calendar. |
| Review link | The client's own link where they approve posts or ask for changes. No login, never expires. |
| Team check | An optional review by a teammate before the client sees a post. |
| Director | The studio's chat assistant. It suggests ideas and sets up designs; it spends credits only when you run one of its cards. |
Stuck? Ask the assistant in the corner of any page, or email contact@turtletechsai.com.